Appraisers – Auctioneers – Liquidators

Machinery, Equipment & Inventory Valuations
Surplus Equipment Sales to Turnkey Liquidations

M & A Business Advisors


Clients include:

  • Commercial banks
  • Asset based lenders
  • Corporations, large and small
  • Attorneys
  • Certified Public Accountants
  • Public Agencies
  • Leasing companies
  • Venture capitalists

Appraisal Purposes:

  • Secured lending collateral
  • Litigation support/expert witness testimony
  • Estate planning
  • Insurance appraisals
  • Eminent domain
  • Mergers and acquisitions
  • Family law property settlement
  • Partnership dissolution
  • Property tax challenge
  • Purchase/sale considerations

Accredited Senior Appraisers Serving You Nationally

Asset Reliance, Inc. has been a trusted source with a renowned commitment to accuracy for all types of machinery, equipment and inventory appraisals for over 34 years. Our appraisers are accredited by the American Society of Appraisers as Accredited Senior Appraiser (ASA) and the Association of Machinery and Equipment Appraisers as Certified Equipment Appraisers (CEA). Choosing a company to successfully inform you of the Fair Market Value (FMV), Orderly Liquidation Value (OLV) and/or Forced Liquidation Value (FLV) of your category of value needs can be challenging.

You are looking for excellent service. You need experts and results you can rely on. Our broad industry knowledge, years of experience and impeccable reputation will provide you with comfort and security knowing your needs

are in good hands. We are your trusted source for your equipment valuation and remarketing needs.

Asset Reliance, Inc. provides USPAP (Uniform Standards of Professional Appraisal Practice) compliant thoroughly documented machinery, equipment and inventory appraisals supported by extensive market research and analysis with a turnaround time as short as 8-to-10 days from date of inspection. When called upon to sell what we appraise, our value conclusions are proved out by the results of our global reach online public auction sales.

Contact us for a no obligation consultation​ (909) 944-5959

Client Testimonials

Your preparatory work was excellent, and the brochure mailings, plus the auction ads, did the trick in securing a good turnout. This, coupled with your auctioneering style, resulted in us securing the highest bids possible. In fact, the proceeds of the auction were a little higher than anticipated, and the expenses a little lower.


Phoenix Venture, Inc. has greatly benefited from your candid and timely equipment appraisals, an indispensable contribution to our business.


Asset Reliance has always been sensitive to our needs, responsive to our deadlines and thorough in their analysis. They have displayed a high degree of integrity and I would not hesitate to recommend their services to anyone.